10 reasons why you should choose Brisbane as your next incentive destination - Choose Brisbane

10 reasons why you should choose Brisbane as your next incentive destination

We do things a little differently in Brisbane. There’s a new experience to taste, discover and explore around every corner. As Australia's fastest growing capital city, Brisbane prides itself on being one of the cleanest and safest cities in the world. There’s fine dining, adorable wildlife, natural beauty, city style, culture and adventure to be discovered in the river city.  

“Brisbane has all the benefits of a big city, but is still warm and welcoming. You won’t want to leave!” – Gisela

Still need convincing? Here’s 10 reasons why you should make Brisbane a part of your story as your next incentive destination.

1. Brisbane celebrates its year-round outdoor lifestyle


Brisbane enjoys almost 300 days of sunshine each year, making it Australia’s best city for hosting and taking part in al fresco events. Take advantage of the outdoor lifestyle that Brisbane has become famous for.

2. There are islands right on our doorstep


Brisbane is home to two of the world’s largest sand islands. Dine on the beach and hand-feed wild dolphins on Moreton Island, or surf down sand dunes and spot the whales as they migrate north from North Stradbroke Island. If you’re lucky, you’ll spot national icon Migaloo the white humpback whale as he passes by during migration season.

3. Brisbane is serious about its shopping

James St 720 x 405 px

With an impressive range of Australian and international labels, shop the city’s luxury flagship stores along Queen Street Mall and Edward St, or browse the stylish, fashion-forward boutiques along James St and neighbouring laneways in Fortitude Valley.

4. Brisbane’s food culture is a paddock-to-plate experience

Spicers Hidden Vale Incentives

If you love to experience a city via your stomach, Brisbane is the place to unfold your napkin. From the fruit and vegetable bowl that is the Lockyer Valley, to the abundant grazing land, to the inner-city rooftop beehives, Brisbane has access to some of the world’s freshest produce – including beef, prawns and our famous Moreton Bay Bugs.

5. It’s just a skip, hop and a jump into nature

Kooroomba Lavender Farm Incentives

Brisbane is Australia’s most biodiverse capital and is surrounded by incredible natural beauty. Take a hike through rainforest-covered mountains less than 30km from the CBD, explore native bushland or heritage-listed ancient Gondawana Rainforest, cruise the river by day or by night, or marvel at the many waterfalls on Tamborine Mountain.

“The weather, the natural beauty and the produce are all second to none. I can’t wait to return to Brisbane.” – Ian

6. The locals are friendly…


Brisbane prides itself on being one of the world’s safest and cleanest cities. Step off the plane and feel instantly welcomed by our smiling locals and fresh air.

7. …and so is the local wildlife

Lone Pine Koala Sanctuary Incentives

Kangaroos, dolphins, cockatoos and whales – Brisbane has a wealth of iconic Australian animal experiences. It’s also one of only a few places in the country where you can cuddle a koala, at the world’s oldest and largest koala sanctuary no less.

8. There is a rich Aboriginal heritage


Experience the rich cultural heritage of the region’s Aboriginal people, learn about their culture and history and be moved by the haunting sounds of the didgeridoo.

9. Brisbane New Runway 

Brisbane Aiport

With the opening of the new runway at Brisbane Airport, the airport is now the most efficient runway system, with the greatest aviation capacity of any capital city airport in Australia, with the potential to handle up to 110 aircraft movements an hour.

Not only has the airport increased aviation capacity exponentially, it has also maintained a high level of excellence. In 2020, Brisbane Airport was voted Airport Council International (ACI) Airport Health Accreditation for it's high level of COVID-safe practices, The National Asia Pacific Spatial Excellence Award for the Brisbane Airport Digital Twin project, The Platinum Green Airport Recognition from the ACI for the electric bus fleet. 

10. Your Australian bucket list is just a short trip away

Centrally located, Brisbane is the best-positioned city to explore Australia’s big attractions, including the Great Barrier Reef, the Daintree Rainforest, coastal beaches and Queensland’s famous theme parks.

Discover more of Brisbane