Meet the team
You know the goals of your business or major event. Brisbane Economic Development Agency's Business and Major Events team knows Brisbane, and how to help you get there.
Juliet Alabaster, General Manager, Business and Major Events
Juliet Alabaster is General Manager of Business and Major Events with Brisbane’s economic development board, Brisbane EDA. In this role, Juliet leads a team generating long -term economic growth for Brisbane through the attraction and support of meetings, conferences and incentives, as well as major events including sporting blockbusters, cultural performance and exhibitions. Growing up in the tourism industry, Juliet went on to build a career in business events, developing a vast working knowledge of all aspects of event bidding, business development, services and promotion. Working with Brisbane EDA for since 2008, Juliet has been instrumental in raising Brisbane’s profile as a world -class destination to visit, meet and do business. Juliet has a Bachelor of Laws and a Bachelor of Business (Management) from The University of Queensland.
Business Development and Bidding
Melissa Price, Senior Manager, Business Development and Bidding
Melissa Price joined the Business and Major Events team in 2020 as Senior Manager Business Development and Bidding, bringing extensive experience in high-profile event bidding and delivery with international event organising committees. Prior to joining Brisbane EDA, Melissa managed accommodation, accreditation and international relations for the INAS Global Games, and spent eight years in bidding and delivery roles for the Gold Coast 2018 Commonwealth Games.
Jill Wimberley, Bidding Executive
Jill Wimberley joined the Business and Major Events team in 2012 working in membership coordination before transitioning to business development and bidding. As Bidding Executive, Jill specialises in project managing the bid process to secure conferences and incentives for Brisbane. In partnership with industry and members, Jill works with association and corporate clients to showcase Brisbane’s strengths and world-class event infrastructure. This is facilitated through preparing bid proposals, presentations, hosting site inspections, lobbying and influencing decision makers.
Gary Pearce, Business Development Manager
Gary Pearce joined the Business and Major Events team in 2015, bringing 15 years’ experience in hotel sales, having worked at Australian and international hotels and resorts. As Business Development Manager, Gary ensures Brisbane is front of mind for clients considering locations for conferences and events.
Jessica O'Gorman, Business Development Manager
Jessica O’Gorman joined the Business and Major Events team in 2017 as Business Development Manager, bringing more than 13 years’ experience in national and international business event operations and sales. Previously Jessica worked at the RNA in Brisbane and the Convention Bureau and Convention Centre in Cairns.
Ashley Ng, Senior Manager, Market Development Asia
Ashley Ng joined Brisbane EDA in 2010. As Senior Manager, Market Development Asia, Ashley undertakes business development activities in Asia, with a focus on incentives. Ashley has over 20 years’ experience in the Australian public and private sectors including Sino-Australian affairs management, export facilitation, investment attraction, and sales and marketing in international education and tourism.
Sherry Huang, Business Development Manager, China
Based in Shanghai, Sherry Huang joined the Business and Major Events team in 2013 as Business Development Manager, China. Sherry is responsible for developing and implementing Brisbane EDA’s strategy to increase business event visitation to Brisbane from mainland China. Sherry works with stakeholders and industry partners in China; represents Brisbane EDA at in-market tradeshows, exhibitions and events; and assists with visiting delegations and familiarisations in Brisbane.
Julia Vernon, Senior Procurement Manager, Major Events
An experienced business development, event operations and stakeholder engagement professional, Julia Vernon joined the Business and Major Events team in 2019. Julia's role as Senior Procurement Manager, Major Events focuses on research, development and procurement of city-defining events that drive sustainable economic growth, showcase Brisbane nationally and internationally, and deliver lasting social benefits for Brisbane’s residents. Julia works closely with government and city stakeholders to position Brisbane as a leading event destination with a world-class calendar of major events.
Lorelle Chittick, Head of Event Services, Business and Major Events
Lorelle Chittick joined Brisbane EDA in 2005, working in roles spanning business event marketing, familiarisations and event services before being appointed to Head of Event Services, Business and Major Events. In this role, Lorelle leads the strategic direction and delivery of membership; produced and trade events; and activation, marketing and leveraging of business and major events. Lorelle has a strong conventions, tourism and events background, having worked across a diverse range of companies in the UK, Canada and Australia.
Courtenay Brown, Project Executive, Business and Major Events
Courtenay Brown joined the Business and Major Events team in 2017, bringing experience in marketing and event management. As Project Executive, Courtenay delivers the operational logistics and project management of the team’s participation in international tradeshows, events and conferences. Courtenay also manages the team’s client experience programs, including site inspections and familiarisations.
Malinda Moreton, Project Executive, Business and Major Events
Malinda Moreton joined the Business and Major Events team in 2020, bringing experience in economic development and events. As Project Executive, Malinda is responsible for delivering the operational logistics and project management of the team’s participation in national tradeshows, events and conferences. This includes coordinating the team’s client experience programs including site inspections and familiarisations and assisting in the direct sales efforts and opportunities for Brisbane EDA members.
Alyce Renderos, Manager, Event Partnerships, Business and Major Events
Alyce Renderos joined the Business and Major Events team as Manager, Event Partnerships in 2020. In this role, Alyce manages the marketing, leveraging and activation of confirmed business and major events to maximise attendance, length of stay and expenditure in Brisbane. Alyce brings extensive event, sales and marketing experience to the team, having worked for global hotel chains and independents across Australia and the UK.
Lucinda Hunter, Event Services Coordinator, Business and Major Events
Lucinda Hunter joined the Business and Major Events team as Event Services Coordinator in 2020. In this role, Lucinda is responsible for confirmed business and major events administration including records management, marketing, city activation and leveraging. Lucinda’s previous experience at QUT bluebox involved end-to-end event management of entrepreneur accelerator programs and innovation events for Brisbane’s founder community.
Lauren Greene, Events Executive, Business and Major Events
With a background in event and sponsorship delivery, Lauren Greene joined the Business and Major Events team in 2018, working across Brisbane’s major events portfolio. Focusing on sporting and lifestyle events, Lauren works closely with event partners, industry and stakeholders across the city and regions to drive strong economic outcomes for Brisbane. Lauren works to amplify the impact of events on the city through marketing, leveraging and activations to attract out of region visitation, increase length of stay and expenditure, and position Brisbane as a leading events and leisure destination.
Marketing and Communications
Silvi Michael, Senior Marketing Manager
Silvi Michael joined the Business and Major Events team as Senior Marketing Manager in 2019. Overseeing all marketing activity for the Business and Major Events portfolio, Silvi is responsible for driving the strategic direction to position Brisbane as a globally recognised destination to visit, meet and do business. Silvi brings extensive strategic marketing experience, previously leading marketing teams across ANZ for Uber Eats, Red Balloon and media agencies working across various industries.
Bec Evans, Marketing Executive
Bec Evans joined the Business and Major Events team as Marketing Executive in 2019. Bec provides strategic marketing support to the team to profile Brisbane as a key destination to visit, meet and do business. Having previously worked in national and international teams across various industries, Bec brings a broad range of experience in digital marketing, social media strategy, communications and sponsorship.
Kylie Sully, Media and Communications Manager
Kylie Sully joined Brisbane EDA’s Corporate Communications and Media team in 2016, working to position Brisbane as a world-class destination to visit, meet, study, invest and do business. Kylie’s role includes strategic communications and media activity to attract and grow business and major events in Brisbane. Previously, Kylie held media and communications roles for peak industry bodies, public relations consultancies and media organisations.