Why Brisbane - Choose Brisbane

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WHY BRISBANE

Brisbane is a thriving Australian city with an innovation-led economy and an enviable lifestyle. The capital city of Queensland, Brisbane is a subtropical paradise, boasting blue-sky winters, and beautiful sun-soaked summers. 

Throughout the year the city is host to major gatherings for people to celebrate their passion - sports, culture, science, design or the arts. Feel the crowd roar at an international rugby showdown; browse through a world-exclusive art exhibition; catch an Australian premiere or rediscover your love for live gigs at one of Brisbane's many live music venues. Explore our calendar and consider how your event could add to the major events landscape of Brisbane. 

Brisbane’s reputation as an international events capital has been recognised with Brisbane being elected as Host City for the 2032 Olympic and Paralympic Games. With state-of-the-art facilities, year-round sunshine, a compact and connected city centre and diverse array of quality affordable accommodation, Brisbane makes hosting events easy. 

Here are our 10 top reasons to choose Brisbane:

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WORLD CLASS FACILITIES

A globally connected city with state-of-the-art facilities, Brisbane is a leader in the event space. With a $15 billion pipeline of infrastructure projects, there’s never been a better time to choose Brisbane

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AN EVENT FRIENDLY CITY

Brisbane loves events. Our collaborative spirit, stable political environment and business-conducive public policy allow us to work hand-in-hand with organisers, raising the bar and delivering first-class events.

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PROVEN TRACK RECORD

Brisbane has a hugely successful track record for hosting international events. From football matches to the Bolshoi Ballet and everything in between, Brisbane has the experience and appetite for major events.

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AN INTEGRATED APPROACH

Brisbane takes a truly integrated partnership approach to major events. Local industry and government work in tandem with the State Government to ensure less red tape and better results.

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COST EFFECTIVE

Brisbane is more affordable than other international destinations and ranks as one of Australia’s most cost-effective capitals, with convenient, quality and competitively priced hotels, transport and hospitality.

FRIENDLY, SAFE, CLEAN AND GREEN

Well known for our friendly locals, Brisbane is one of the world’s safest and cleanest cities. Step off the plane, feel welcomed by our smiling locals, green open-air city and breathe in the fresh air.

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AN ACTIVATED CITY

Brisbane is your canvas. We light up our iconic Story Bridge for major events, commission street art, construct an inner-city installation – Brisbane is bursting with opportunities to create buzz, raise awareness and entertain fans.

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EASE OF ACCESS

Operating 24/7 and located just 20 minutes from the city centre, Brisbane Airport is Australia’s most domestically connected with two runways, and has the same passenger capacity as Singapore and Hong Kong.

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SUBTROPICAL CLIMATE

With almost 300 days of sunshine every year and its subtropical lifestyle with the river at its heart, Brisbane is Australia’s best city for hosting open-air events and enjoying a renowned outdoor lifestyle.

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GREAT OUTDOORS

Brisbane is surrounded by natural wonders. From rainforest-covered mountains in the hinterlands to the world’s largest sand islands, Brisbane offers paradise at your doorstep.