Brisbane Convention Bureau partners with Business Events Sunshine Coast

Brisbane Convention Bureau partners with BESC
BESC & Brisbane Convention Bureau reps with famil guests at Australia Zoo

The Brisbane Convention Bureau and Business Events Sunshine Coast (BESC) have marked the beginning of a joint-itinerary partnership by co-hosting a group of nine event planners on a four-day familiarisation.

The group of planners representing New Zealand and Sydney-based companies including Aristocrat Technologies, New Zealand Engine Reconditioners Association, Total Event, Massey University, S2N Events, LexisNexis, CMA Events and Orbit World Travel toured the two regions from 14-17 July before attending the business events tradeshow Convene Queensland in Brisbane on 18 July.

Brisbane Convention Bureau partners with BESC
Witjuti Grub Bushfood Nursery present as part of the Live It Tours Bush Tucker Experience

Beginning on the Sunshine Coast, the group undertook two days of activities including dinner in the new private dining room at Spirit House Restaurant and Cooking School, a bush tucker experience with Live It Tours, and breakfast and VIP animal encounters at Australia Zoo.

Brisbane Convention Bureau partners with BESC
The group enjoyed lunch at Regional Flavours, South Bank 

The group then travelled to Brisbane where the itinerary included a gourmet lunch and celebrity chef cooking demonstrations at the Regional Flavours food festival, a tour of the Gallery of Modern Art’s exclusive Marvel exhibition, a site inspection at the emerging Howard Smith Wharves lifestyle and events precinct, and a private luxury shopping experience at Queens Plaza.

Brisbane Convention Bureau partners with BESC
Brisbane's Green Cabs took famil guests from South Bank to the emerging Howard Smith Wharves precinct.

Brisbane Convention Bureau Acting General Manager Juliet Alabaster said partnering with BESC on joint itineraries would ensure business and incentive organisers could easily create the ultimate experience across both regions.

“As a leading lifestyle city, Brisbane is flourishing with sophisticated venues and hotels, rich cultural attractions, exclusive major events and an eclectic restaurant and bar scene. Exciting new developments and tourism product coming online will bolster the city’s offering even further over the coming years,” Ms Alabaster said.

“Partnering on joint itineraries presents an ideal opportunity to showcase how well Brisbane and the Sunshine Coast complement each other through unique and authentic experiences, which ultimately results in lasting memories for event and incentive delegates.

“If the response from the event planners we’ve co-hosted over the past four days is anything to go by, demand will be strong for joint Brisbane and Sunshine Coast itineraries.”

Visit Sunshine Coast CEO Simon Latchford said this was the first time the two convention bureau teams had worked together. 

“It just makes sense to partner with the Brisbane Convention Bureau to create joint itineraries that offer the best of South East Queensland - from nature and beaches to signature city incentive activities and unique offsite venue offerings,” Mr Latchford said.

“This visit, organised in conjunction with ProMag Publishing and the organiser of Convene Queensland, allowed us to host high level event planners from premium companies to experience our two regions first-hand.

“Collectively, we are better equipped to service the needs of business event buyers. This is just the first step, but we are confident this initiative will increase future business and incentive group bookings for both of our regions. This is a golden opportunity to show key event decision makers what we do best.”

For more information, contact the Brisbane Convention Bureau.