Destination Marketing - See you for summer campaign - Choose Brisbane

BEDA is continuing its always on destination marketing approach following strong brand tracking uplift and economic impact results last financial year.

Launched 26th September, the latest “See you for summer” campaign block will run through to December with activity live in key interstate markets including Sydney, Melbourne and Perth across BVOD, online video, digital display and social.

Aligning with TEQ’s “Seize the Days” retail conversion event W/C 9th October, BEDA has partnered with Expedia for four weeks throughout October – November to drive summer holiday bookings.

To leverage both BEDA and TEQs campaign activity and retarget campaign audiences, contact the IMATE team to discuss a tailored package to align with your marketing activity.


IMATE is the Industry Media Agency for Tourism and Events in Queensland. Established by Tourism and Events Queensland (TEQ) and Essence Media, IMATE creates a more connected tourism ecosystem through media buying which is delivered through the following:

  • Access to insights and research on media
  • Greater insight and visibility into TEQ and BEDA marketing activity
  • Provide the tourism industry with alignment opportunities (paid and non-paid)
  • Provide the tourism industry with media planning and buying services

To get involved contact the IMATE team.