New cycling festival rides into Brisbane
A major new festival rolling into Brisbane next year will showcase Brisbane as a key international cycling destination and attract thousands of visitors to the city.
The Brisbane Cycling Festival is designed to entice visitors from around Australia and overseas, giving cycling enthusiasts the chance to take part in events, when it rides into the city from 26 March – 14 April 2019.
The festival, which has been secured for three years, will include a unique range of professional, amateur and mass participation events for riders and fans alike and will feature the final of the internationally-renowned Six Day series, where the world’s best track cyclists will descend on Brisbane.
Key events also include the Cycling Australia Track National Championships and the Cycling Australia National Road Series The Classics.
Minister for Tourism Industry Development Kate Jones said the deal, secured via Tourism and Events Queensland in partnership with the Brisbane City Council via Brisbane Marketing and Cycling Queensland, was a great win for Queensland.
“Queensland just hosted a raft of cycling events during the Commonwealth Games and this new event is a great opportunity to again showcase the state-of-the art Anna Meares Velodrome – one of the great pieces of infrastructure left behind as a legacy of the Games,” she said.
“Together we expect these events to inject upwards of $8 million into our economy each year of the three-year deal.
“The event highlights the success of Tourism and Events Queensland’s events strategy which has seen the It’s Live! in Queensland events calendar double in value to $780 million and has seen major events like this secured for the state which play to Queensland’s strengths.
“Cycling is quickly growing in popularity with almost four million Aussies regularly riding a bike.
“This together with the high calibre of Australian and international elite talent who will compete in the festival is sure to attract national and international participants to Queensland’s capital.”
Lord Mayor Graham Quirk said securing the Brisbane Cycling Festival was a huge coup for Brisbane, with the city hosting a unique range of professional, amateur and mass participation events over three weeks.
“Brisbane has already demonstrated its ability to host world-class sporting events, and the Brisbane Cycling Festival will be the latest in the city’s major events calendar,” Cr Quirk said.
“With the world-class Anna Meares Velodrome and 680km of bikeway infrastructure, the combination of track and road cycling events will showcase Brisbane to the world during the festival.
“In addition to professional competition events, local cyclists will also have the chance to get involved with a series of activities including a mass-participation ride across the city.
“The Brisbane Cycling Festival will enhance our reputation as a major cycling destination, with the 20,000 participants drawn to the festival each year delivering an $8 million economic benefit to Brisbane, supporting local jobs as well as accommodation, retail, hospitality and service sectors.”
Russell Hinwood, Cycling Queensland President, said the introduction of the Brisbane Cycling Festival would be a game changer for the sport of cycling in Queensland.
“Brisbane will be promoted as a fantastic Cycling participation and spectator destination,” Mr Hinwood said.
“Cycling will obtain unprecedented exposure to Local, National and International audiences and opportunities will be provided for all levels of QLD and National cyclists to participate in world class events.
“Also, importantly it provides the opportunity to promote Cycling as an inclusive sporting and recreational activity beneficial to people's, health and wellbeing.
“Cycling Queensland is excited to be a part of the Brisbane Cycling Festival as it aligns with our mission to encourage more Queenslanders to ride, race and watch the sport of cycling.”
Steve Drake, Cycling Australia CEO and Managing Director, said Queensland was setting the standard for multi-discipline big ticket cycling events.
“I want to commend all involved for their hard work pulling this together,” Mr Drake said.
“The events will showcase the best of Australian cycling on the world stage and for the fans it’s a chance to see the superstars of today and the champions of tomorrow as we head towards the Tokyo 2020 Olympics.”
Madison Sport Group Chief Executive Officer, James Durbin, said the Brisbane Cycling Festival was the perfect opportunity to bring the Six Day Series Final to Brisbane.
“To secure their place at the Six Day Series Final in Brisbane, the world's best riders need to qualify through one of the earlier rounds in London, Berlin, Copenhagen, Melbourne or Manchester,” he said.
“The award-winning Six Day Series is a spectacle that Australian fans will love and to have the culmination of the Series as part of the Brisbane Cycling Festival is a great honour. We are extremely excited to launch ticket sales today and encourage fans to get in early to secure their place at the world's biggest track cycling series.”
The Cycling Australia National Road Series The Classics represents Australia’s elite domestic and emerging cycling talent. Featuring both men’s and women’s teams, the National Road Series is an important platform for the promotion and development of road racing in Australia and Asia.
NXsports Race Director Mike Crawley said, “We are incredibly proud to be welcoming National Road Series teams from around Australia and Asia to Brisbane.
“We are looking forward to bringing this calibre of road racing to Brisbane and showing off our city as a world class cycling destination.”
Find out more at brisbanecyclingfestival.com