Benchmarking Brisbane’s digital confidence
How digitally confident are Brisbane’s small businesses? That is the question being posed by Brisbane Marketing and QUT’s Chair in Digital Economy as part of a new Digital Confidence survey.
The survey aims to better understand the level of confidence among Brisbane businesses dealing with digital technology.
Brisbane Chief Digital Officer Cat Matson believes the survey is the first of its kind.
“Digital readiness, literacy and maturity – they’ve all been measured before, but none of those metrics tell us how confident small businesses feel in this digital age,” Ms Matson said.
“We don’t need every business to know exactly how artificial intelligence works, but we do want businesses to have the confidence to decide whether it has any relevance to their business.
“Digital confidence extends beyond whether you’ve set up a website, and the research we’re gathering will help us build on our offerings and inform future policy.”
All small and medium-sized businesses are encouraged to complete the 15-minute survey.
For more information, visit Digital Brisbane.